Campaign Details: As a Busch Series NASCAR corporate sponsor, GEICO launched a terrific tie-in sales contest with a NASCAR theme. Each region hosted a kickoff rally, distributing “GEICO 500” caps, flags and mini tire-pressure key chains, and prizes ranged from stadium seats to smart mugs and race fan kits. During the two-month window, GEICO awarded race-themed promotional items and cash value scratch cards ($2 to $50) for every sale. Grand prizes of $1,000 debit cards were presented to each team member who showed the greatest increase in productivity.