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Objective: Reduce the amount of customer service employee sick time and attrition that occur during periods of customer rate hikes and notifications of plan changes. Results: Sick days taken and employee turnover were reduced to less than one percent during the campaign month of December. The program led to improved employee morale and performance in comparison to prior rate-change periods. Campaign Details: Comcast customer service representatives experience a considerable amount of customer-induced stress when rates go up or plan changes occur. Using the theme, “Stress-Free Excursion,” Comcast developed kits containing an info wheel, cookies, gum, lip balm and an oversized pen. The purpose of the kit was to provide a fun but educational way to recognize, learn about and minimize stress, and show concern for employees.
Campaign Details: As a Busch Series NASCAR corporate sponsor, GEICO launched a terrific tie-in sales contest with a NASCAR theme. Each region hosted a kickoff rally, distributing “GEICO 500” caps, flags and mini tire-pressure key chains, and prizes ranged from stadium seats to smart mugs and race fan kits. During the two-month window, GEICO awarded race-themed promotional items and cash value scratch cards ($2 to $50) for every sale. Grand prizes of $1,000 debit cards were presented to each team member who showed the greatest increase in productivity.